What exactly is a customer-facing display?
Believe it or not, if this is your first time encountering the words customer facing display, it may not be your first time actually seeing one in person.
Customer facing displays are usually seen at a chop’s check-out counters or cashiers. It comes in the form of a digital screen that displays the itemized information of the items being purchased by customers and is an effective way of being able to collect payments and streamlining the purchases made by the customers.
A customer facing display is also a way in ensuring that the business is competitive in the market and is up to date in terms of equipment.
What is shown in a Customer Facing Display?
What is usually shown in a customer facing display in businesses are as follows:
1. A List of Purchases – this is what makes up most of what is on the screen in a customer facing display. At the same time, the POS machine facing the cashier will display the same information while the payment or checkout is underway.
2. Prices – the customer facing display will also show the prices of the items being bought and along with it any coupons or discounts that may apply with the purchase
3. Taxes – together with the list and price of the items, the taxes owed by the customer to the business will also show.
4. Payment Prompt – a payment prompt will pop out where a customer can do a walkthrough of everything as the transaction is finalized and payment is made.
5. Payment Confirmation – At the end of the transaction when payment has been made, there will be a payment confirmation that will pop up. The POS system that the cashier uses will also show the same or a similar pop up confirmation on its screen.
What are the Benefits of Having a Customer Facing Display?
There are several benefits to a business when it comes to having a customer facing display. Especially now that every business is faced with the need to digitalize, a customer facing display has become a need more than just an additional step in the checkout process of businesses.
IMPROVES CUSTOMER CHECKOUTS
A customer that is facing a customer facing display actually makes the checkout a seamless process. Customers are able to keep track of their shopping items while the cashier can charge the customer easily for the transaction.
Say for example that the customer has items that are not included in a current special sale ongoing in the shop, and they think that the items are included, the customer facing display will be easily able to show the customers the real prices of the items. The correction of the mistake can easily be solved right there and then.
MITIGATES RETURNS
There will be fewer returns of items purchased to the business if there is a customer facing display in the checkout counters. This is because customers are able to monitor their own purchases while they are being processed, any questions or changes, and even pricing errors can be spotted right away and will lead to lesser returns of items.
HELPS THE BUSINESS ENGAGE THE CUSTOMER
Customer facing displays can prompt out options for sales that they can have the option to share their emails for marketing purposes. They will also be able to choose to sign up to the business loyalty programs should there be any.
INCREASES THE NUMBER OF PURCHASES
Customer facing displays flashes promotions, bundles, in-store only promotions and offers, and even limited-time deals. This in return can make a customer increase the number of items they are purchasing.
IMPROVES CONTACTLESS TRANSACTIONS
With the recent global pandemic, contactless transactions are becoming one of the most sought after transactions when it comes to shopping outside the comfort of customer’s homes. A customer facing display will decrease or even eliminate the hand-to-hand exchange of items and allow for safer measures when it comes to checkouts.
